2008 Pacific School Games Trademark Usage Policy
Background
This policy addresses the desire of the 2008 Pacific School Games (PSG) Management to permit stakeholders to promote their association with the event along with the need of the 2008 PSG to ensure that the trademarks remain reliable indicators of the prestige and unique nature of the event.
Underlying the policy is the general law of trademarks:
Under Class 41 of the Australian Government (IP Australia) Trade Marks Act 1995 (Trade Mark Office), the following 2008 Pacific School Games logos are trademarked:
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2008 Pacific School Games logo (with date)
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2008 Pacific School Games sporting icons
These two trademarked items are important elements in the 2008 PSG brand.
Why the 2008 PSG brand is important
- It enables all stakeholders to immediately recognise all 2008 PSG-related activities and promotional material.
- it protects the sales of the 2008 PSG merchandising material - the proceeds of which go towards the organisation of the 2008 PSG in Canberra and hopefully also leave a legacy for the ACT Schools Sports Council.
- it provides a clear identity of the 2008 PSG.
Logo use parameters
Stakeholders’ use of the 2008 PSG logo
The 2008 Pacific School Games works closely with various stakeholders whose input into the organisation of the event is critical. For this reason the 2008 PSG Management grants the following agencies permission to use the 2008 PSG logo:
- official sponsors of the 2008 PSG;
- official government partners (ACT Government, ACT Department of Education and Training);
- other associated ACT government departments (for example, Sport & Recreation Services, Australian Capital Tourism);
- participating sporting teams;
- associated sporting groups;
- all ACT schools; and
- School Sport ACT, School Sport Australia.
The above-mentioned stakeholders may use the 2008 PSG trademarks on the following:
- websites or in electronic newsletters;
- signage; and
- written material.
Please note: businesses supporting the 2008 Pacific School Games (accommodation providers, caterers, venue facilities etc) may use the 2008 PSG logo under the same conditions providing they have written permission from the General Manager
Use of 2008 PSG Logo on uniforms
The 2008 PSG Management will consider requests from teams intending to participate in the 2008 PSG to use the logo as part of their uniform and associated paraphernalia. To seek this permission please write to:
General Manager
2008 Pacific School Games
PO Box 4743
HIGGINS ACT 2614
Use of the 2008 PSG logo on merchandise
No organisations or individuals may use the 2008 PSG logo on anything produced commercially without receiving prior written permission from the 2008 PSG Management. As the 2008 PSG will be producing merchandise for sale it is reasonable to assume that anything else using the logo or sports icons produced for commercial reasons could interfere with the potential profits to be gained by the sale of the 2008 PSG merchandise.
Use the 2008 PSG sporting icons
- teams intending to participate in the 2008 PSG and the sports organisations working with the 2008 PSG, may use the relevant sporting icon/s on publications, websites and newsletters in order to identify the sport/s their team will be participating in during the 2008 Pacific School Games provided they follow all the other stipulations in this policy.
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The 2008 PSG Management will consider requests from teams intending to participate in the 2008 PSG to use the sporting icon(s) as part of their uniform and associated paraphernalia. To seek this permission please write to:
General Manager
2008 Pacific School Games
PO Box 4743
HIGGINS ACT 2614
General guidelines
Any use of the 2008 PSG trademarks should be non-confusing and non-disparaging.
Organisations with which the 2008 PSG has a formal relationship may use the 2008 PSG trademarks to publicise their positive association with the 2008 PSG. In doing so, these organisations may use the 2008 PSG trademarks in describing and advertising their services provided they do not violate this policy for the use of the 2008 PSG trademarks or do anything that might mislead any member of the public regarding the nature of their relationship with the 2008 PSG.
Any unauthorised use of 2008 PSG trademarks or any other marks that are similar to, or likely to be mistaken for, the 2008 PSG trademarks is prohibited.
Organisations or individuals may not use the 2008 PSG trademarks as part of a company or business name.
The 2008 PSG trademarks may not be co-badged (ie a new logo may not be created out of a combination of the 2008 PSG logo and another logo).
At all times, the 2008 PSG logo should be set apart from surrounding text or other graphics so that it is clearly distinguishable.
Trademark graphic rules
The 2008 PSG logo should only ever be used in its exact form.
The PSG logo with the full name and dates of 2008 Pacific School Games is to be to be used in all situations, unless the logo being used is less than letterhead size (and thus the writing too small to read), in which case logo may be used on its own i.e. without the specific dates of the event, but including the name of the event. The font logo writing is in Universe (matching fonts include Arial, Helvetica).
Colours
For all electronic use, and when printing in full colour, the exact CMYK colours for both trademarks must always be used.
CMYK colours for the logo and sporting icons (see attached colour charts):
| Cyan | Magenta | Yellow | Black | |
|---|---|---|---|---|
| Swimming | 100 | 0 | 0 | 0 |
| Diving | 33 | 100 | 41 | 0 |
| Hockey | 79 | 12 | 41 | 0 |
| Athletics | 33 | 0 | 100 | 0 |
| Basketball | 0 | 50 | 100 | O |
If printing in black and white it is permissible to print the logo in graded tones of black. For example:
If printing a spot-colour publication, the use of graded tones in any one colour matching the publication is permissible as long as the symbol and words are legible. For example:
ok
not ok
Written permission from the 2008 PSG Communications Manager must be obtained before using the logo in this format.
Otherwise, the 2008 PSG logo may not be modified in any way.
For printing purposes use of a copy of the logo downloaded from the website is not permitted. Application in writing should be made to the 2008 PSG Communications Manager requesting a print version copy:
Communications Manager
2008 Pacific School Games
PO Box 4743
HIGGINS ACT 2614
The 2008 PSG sporting icons may only be reproduced in their exact colour or in black and white. Written permission for variations must be obtained from the Communications Manager.
Accompanying symbol / notice
The first or most prominent use of the 2008 PSG logo or sporting icons should be accompanied by a symbol indicating that the mark is a registered trademark (®). And the following notice should appear somewhere near to (at least on the same page) the first use of the trademark:
is a registered trademark of the 2008 Pacific School Games
